Experience is a great thing, especially when you can apply it in such a way that it is has maximum traction on a number of fronts. Paul has over 30 years of experience in brand communications working for top agencies on top clients and his style, which made him so popular with colleagues and clients alike, now makes him a very fine coach. Within an agency he can improve performance in terms of client and business development skills and externally his style and experience allows agencies to see themselves both as how they are and how they could be, through the eyes of the client. Clients know they succeed by using smart people to help them – agencies have been slower to realise this but the smart ones are catching on.