Having just returned from a knee scan where every aspect of the experience exceeded my expectations, I am reminded just how good commercial interaction can feel. It’s not always like that, of course. And 2023 looks set at macro and micro levels to challenge the propensity…


Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
