On the first page of author David Nicholls’ Us, which recently concluded its successful four-part TV adaptation, the main characters are awake in the middle of the night. Douglas thinks Connie, his wife, has heard burglars and gets up to investigate. In truth, when he…
We are bracing ourselves for unwelcome news. With COVID-19 cases rising dramatically again, the reimposition of social restrictions is inevitable. More curfews, closures, and lockdowns are being considered. This is not the beginning of the end, either. There is perhaps some solace in the fact that…
In November 2016, I posted a blog in response to several articles predicting the demise of agency account management. As I said then, this bell tolls every few years. And here we are, in August 2020, with a familiar ringing in the ears. On this occasion,…
I caught a Peroni TV spot earlier this week, seeking, as UK pubs and restaurants re-open their doors, to inspire us with the spirit of La Passeggiata. In short, let this time-honoured Italian tradition for an early evening stroll help encourage a return to the…
A good time to reboot your key business relationships In many parts of the UK and in most business sectors, lockdown is easing, public health restrictions are becoming more flexible and economic activity is on the up. To take advantage of this welcome shift, accepting that we…
Yesterday the Prime Minister announced that hospitality venues and tourism facilities in England can reopen from the oddly Trumpian 4th July. Social distancing rules will also be eased, from two metres to a racy “one metre plus” which seems to mean arm’s-length with small print. There…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
