When I turned my back on two law degrees to become a trainee account executive in a large London advertising agency, I had made a choice between two very different worlds. I softened the blow for my parents by asserting that both careers required well-honed…
Relationships will never be the same again. The internet has seen to that. Liaisons personal and professional alike have been transformed by the digital revolution. Dating, flirting, courtship, and even dumping are now facilitated by online exchanges and a suite of apps designed both to intensify…
In May 2012 best-selling author and entrepreneur Seth Godin posted a blog entitled ‘Dancing on the edge of finished’. In the complex world of digital connectedness, it urged us all to ‘be comfortable with the undone, with the cycle of never-ending’. Indeed, ‘it’s a dance,…
Intelligent research contributes to the most powerful force in business, decision-making. Some take a different view, that ideas are the key drivers of commercial success. But, thanks to digital phenomena such as crowd-sourcing, we are awash with ideas and, as a result, overwhelmed by choice….
The textbook focus for successful service providers is the impact they have upon their clients’ businesses. And quite right too. More often than not if your clients are flourishing, and you are contributing, then you will share the spoils. You will be probably be ticking the…
Last night saw the first episode of Inside No 9, the latest vehicle for the black but wonderful humour of Steve Pemberton and Reece Sheersmith. Most of the action, thanks to a family tradition for playing a version of hide and seek called sardines, took…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
