Most businesses have relationships and employ people specifically to manage them. The dialogue with clients and customers is frequent and mostly fruitful. But we live in a highly competitive commercial environment where the bar has never been higher. As a result, we must always challenge with…
Someone once confronted me with the knowing assertion that ‘life is not a popularity contest’. And, of course, this is true, it isn’t. But, equally, as I pointed out at the time, success in life cannot be defined by Machiavelli’s conclusion that “it is much…
Most people would agree that, to be successful, all commercial entities need to demonstrate consistent growth – to existing stakeholders, to potential investors, to influential commentators and possibly, ultimately, to purchasers. Growth can come in many forms but one of the key indicators of both…
There is a dangerous habit of confusing client/customer satisfaction with meaningful client commitment. This is not helped by the fact that many of the evaluation tools in this space are described as ‘client satisfaction studies’. In truth client satisfaction can simply be a measure of short…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
