In the May issue, Campaign magazine has published its annual review of the best and worst places to work. The employment landscape for participating agencies and marketing departments has rarely been so dramatic. Desirable employers continue to put people first but COVID has accelerated a reassessment…
A common theme right now in my work as a business relationship consultant is the frustrated ambition, among clients, to get stuff done. Lockdown has taken its toll on marketing plans, particularly on seeing them through. In some agencies, however, execution enjoys significantly less appeal than…
We have begun the round of grizzly COVID-related anniversaries. It has been a year since… the death of, the collapse of, the cancellation of. More positively, we are anticipating a staged return of some hitherto basic freedoms, but uncertainty remains high. Will data mess with…
January is history but up next is more of the same. February may be 10% shorter but it still feels like the Tuesday of the year and, in 2021, a cold, wet one at that. We will not emerge from lockdown this month either, placing more…
It’s that time again. Undaunted by the events of 2020, the crystal ball gazers are revealing their hands. Some gloom, a little doom but plenty of positivity too. The focus is on re. Re-evaluate, re-calibrate, re-vitalise. The re to prioritise, however, is resilience. Plan like an…
It is tempting to write off 2020, a year of anguish and disappointment, cancellation, and loss. Unless your name is Amazon, of course. But, to make 2021 better, which it has to be, we must learn from the experiences of this year. If not, the hangover…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
