On Thursday 15th March, at 1.30pm local time, tragedy struck Miami’s Florida International University (FIU). A pedestrian bridge over 8th Street (connecting the school’s campus to a popular neighbourhood for FIU accommodation) collapsed, killing six people who were caught beneath 950 tons of steel and…
Most people have a view on what I have heard described as the tyranny of meetings. For some, a packed calendar provides both shape and meaning to the working day, a proof point of busyness, part of the architecture of self-esteem. For non-addicts, there are…
Here we go again. It’s Christmas! A spasm of heady consumption and social whirling which precedes a short period marked by permutations of worship, gathering and relaxation, spiced with family disputes, alcohol abuse and box sets. This year, more than any I can recall for…
With the BBC One’s Blue Planet II now in full swing, the world is once again marvelling at the extraordinary creatures with which we share our corner of the universe. The blockbuster nature documentary has attracted 80 million viewers in China alone, causing a temporary…
I have been asked to speak at an event for which the main topic of debate will be a current favourite within the marketing community, namely why can senior marketers struggle to exert influence among their fellow leaders internally and with experts in professional services externally….
As temperatures begin to decline and suntans fade, it’s clear that the post-holiday period is upon us. Social media will no longer glisten with taunting images of other people’s rosé, news coverage has forsaken its summery frivolity and the annual domestic dispute on when to…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
