The front cover of this month’s Marketing Week magazine poses the question ‘Do you have the anatomy of a leader?’ In this context, the focus is upon becoming a marketing leader and the publication has undertaken a new study, among over 600 marketers, to illuminate…
The penetration of smartphones among the population of the 88 most developed countries is now estimated at 44%, up from 39% last year. It is anticipated that this user base will grow by 58% between 2016 and 2022 reaching a penetration of 59% by the…
In last month’s blog I wrote about the importance of understanding client needs in determining the success of a service business. The essential companion to spending quality time in your clients’ shoes is relationship behaviour, the ability to establish rapport, maintain trust and credibly behave…
There are two key drivers of success in a service business, in my view – understanding client needs and relationship behaviour. Both appear straightforward, perhaps obvious, but their simplicity is deceptive. They are difficult to execute well and, as the world becomes ever more complex,…
We live in an age of measurement. The sources and means of quantification appear limitless. As never before, significant aspects of our daily lives can be expressed in metrics. This can be favourable, of course. Rugby, for example, has become a pundit’s paradise with the…
There is a book on leadership for every day of the year. And then there are the blogs, for every hour of every day. Leadership theory and best practice offer well-trodden paths for experts from many disciplines and present a seemingly infinite source of fascination…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
