The second Byline Festival, staged in partnership with The Frontline Club, ended on bank holiday Monday after four mind-expanding days in the undulating beauty of Pippingford Park, East Sussex. It’s fair to say that this was not your normal festival, however. Yes, there was plenty of…
Last Wednesday, 18th July, the death was announced of Geoffrey Harris Augustus Wellum. He was 96 years old. A long life, a good innings, a man with an imperial name. Anything else of significance? Well, yes. Wellum joined the Royal Air Force (RAF) in August 1939,…
50 years have passed since, on 4th April 1968, Martin Luther King Jr. was assassinated on the balcony of the Lorraine Motel in Memphis, Tennessee. He was 39 years old. There is a phrase, attributed, coincidentally, to fellow murder victim Abraham Lincoln and often recited at…
Artificial intelligence (AI) seems to be on everyone’s lips. If 2017 was a formative year for technological advancement in this sphere, 2018 has been billed by some observers as the beginning of full-scale implementation of AI in our lives. The recent Consumer Electronics Show (CES 2018,…
In last month’s blog I wrote about the importance of understanding client needs in determining the success of a service business. The essential companion to spending quality time in your clients’ shoes is relationship behaviour, the ability to establish rapport, maintain trust and credibly behave…
Every few years the death of account management is announced. In response, a stout defence is mounted, the debate rages for a while, then the obituary is withdrawn, some remedial care is prescribed and clients continue to interact with their agencies primarily via their account teams….
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
