In November 2016, I posted a blog in response to several articles predicting the demise of agency account management. As I said then, this bell tolls every few years. And here we are, in August 2020, with a familiar ringing in the ears. On this occasion,…
I caught a Peroni TV spot earlier this week, seeking, as UK pubs and restaurants re-open their doors, to inspire us with the spirit of La Passeggiata. In short, let this time-honoured Italian tradition for an early evening stroll help encourage a return to the…
A good time to reboot your key business relationships In many parts of the UK and in most business sectors, lockdown is easing, public health restrictions are becoming more flexible and economic activity is on the up. To take advantage of this welcome shift, accepting that we…
Yesterday the Prime Minister announced that hospitality venues and tourism facilities in England can reopen from the oddly Trumpian 4th July. Social distancing rules will also be eased, from two metres to a racy “one metre plus” which seems to mean arm’s-length with small print. There…
In the UK, we are emerging from the late May bank holiday. How did we mark it? Did we even notice? For the front line, there was precious little pause for relaxation, gardening, and DIY. For the furloughed and the working from home, yet more…
The mainstream media are incorrigible. That drive and tenacity which compels journalists to leave no stone unturned in their investigations, to negotiate access to the world’s scariest war zones can also sometimes undermine their judgment of what constitutes effective communication. Now is just such a time….
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
