It’s proving to be a dynamic year for out-of-home relationships. All over the world, as horror stories abound, we are being forced to re-assess who we can trust, beyond our immediate circle, to lead, guide and support us. Actually, in the UK, the divisions sparked by…
Personalisation is making waves in the marketing community. What started as the tailoring of an email greeting (from the stock ‘Dear Valued Customer’ to the cheerily familiar ‘Dear Louise’) is evolving rapidly and imaginatively. When, towards the end of last year, Marmite offered its users the…
Last week I went to see William Boyd’s new play ‘The Argument’ at the Hampstead Theatre. The title sells it short! In fact this one act drama features 10 arguments which take place within a troubled marriage, exploring the different eruptions which a relationship in…
It seems to me that in the US and UK at least we are entering a period which will be dominated by the microphone hoggers. The only person making salient news across the pond is the shy, retiring Donald Trump. Like his hair, he is…
The start of any year is rife with speculation. Futurists, temporary and permanent, are exploring predictions and possibilities, seeking guidance from a wide range of indicators across all aspects of our over-stimulated lives. As ever, sport is a favourite point of reference. What we can we…
This week sees the end of an extraordinary Rugby World Cup. Both the real Final and the euphemistically named Bronze Final promise to be exciting closely fought spectacles and fitting advertisements for a great sport. Organisers, participants and observers have already begun to identify and…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
