The penetration of smartphones among the population of the 88 most developed countries is now estimated at 44%, up from 39% last year. It is anticipated that this user base will grow by 58% between 2016 and 2022 reaching a penetration of 59% by the…
There are two key drivers of success in a service business, in my view – understanding client needs and relationship behaviour. Both appear straightforward, perhaps obvious, but their simplicity is deceptive. They are difficult to execute well and, as the world becomes ever more complex,…
We live in an age of measurement. The sources and means of quantification appear limitless. As never before, significant aspects of our daily lives can be expressed in metrics. This can be favourable, of course. Rugby, for example, has become a pundit’s paradise with the…
It’s that time again. The futurologists, both permanent and those drafted in to handle the seasonal spike, are in full flow. What’s going to happen in the year ahead? What will be the defining trends? Having just emerged, blinking, from the extraordinary year that was…
Oxford Dictionaries has declared post-truth as its 2016 international word of the year, beating to the title other trend-setting or event-capturing terms like alt-right, Brexiteer, chatbot, coulrophobia (yes, fear of clowns) and the rather appealing, not in the least dark, Danish concept of Hygge. The compound…
In business if change is the new normal and the pace of change continues to increase, then the challenge to keep up, let alone flourish, places a heavy burden on leadership teams. A typical response to these difficulties appears to be a reorg (it even…
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
