Today is 20th March and, as I tap away at my laptop, I am being reminded (informed, in truth) that this is the seventh International Day of Happiness. Yes, in 2013 this day was marked out for an annual celebration of happiness on our planet. In…
This month’s Campaign magazine features the announcement that Publicis Groupe has introduced flexible working for all UK employees. The reason? In the words of UK CEO Annette King, the intention is to demonstrate commitment to “transforming our working culture” in the belief that “this modern,…
Despite the welcome need for sunglasses in London this week, the summer holiday period is now over. Children are back at school and adult workers have returned to their respective coal faces. My train journey into Liverpool Street this morning required a well-practised sardine impersonation…
In my business consultancy I spend a good deal of time interviewing the parties to client/agency relationships. In addition to the value I can add via feedback from individual conversations, it is fascinating to capture the general themes which surface from time to time or,…
With the BBC One’s Blue Planet II now in full swing, the world is once again marvelling at the extraordinary creatures with which we share our corner of the universe. The blockbuster nature documentary has attracted 80 million viewers in China alone, causing a temporary…
I have been asked to speak at an event for which the main topic of debate will be a current favourite within the marketing community, namely why can senior marketers struggle to exert influence among their fellow leaders internally and with experts in professional services externally….
Bigfoot is owned and run by Paul Tredwell. Since 2004 I have been an independent communications consultant, delivering a wide range of projects but with a focus on and passion for relationship optimisation.
